Shirai, Miyuri
Faculty of Business and Commerce Commerce & Marketing Professor
Graduate School of Business and Commerce Professor
Research Overview
My research focuses on elucidating the psychological processes underlying consumer decision-making. In particular, it analyzes consumers¡¯ responses to marketing information communicated by companies, incorporating various related factors. A recent focus is sustainable consumption, with an emphasis on exploring effective communication strategies to promote it.
Specialty
Consumer behavior, Marketing